Overview

• Our clients at hourscollection.com wanted to test a more visual version of the mobile navigation
• By default the mobile navigation didn't have images open by default

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The Hypothesis

• Our initial hypothesis was that including more visual images would lead to higher conversion and more engagement on the site (more clicks)

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The test

• We ran the test to all website visitors with a 50% split between the default and variant A
• We ran the test for 2 weeks and had over 40k sessions for data

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The results

• The conclusion of the test was that Variant A performed much better in terms of conversion rate.
• The engagement was also higher with Variant A